LOTO / Rich People
Case Study
Loto is a gambling game, created to change the life of Chileans and help them have a better lifestyle: a bigger house, an incredible car or a boat why not.
Today Loto reminds us that we are all millionaires, that life is full of luxuries that we don't perceive and recognize, like a nap with your child, when your dog receives you when you arrives, your friends, still married after 50 years or just enjoy of your favorite childhood dish.
Based on the simple and grandiose of life, the campaign proposes a turn in the usual message of the category, an emotive and simple but relevant idea, emphasising the value of the everyday over the material.
Print Campaign:
Film Campaign:
Loto / You won
Loto is a game of chance brand that until 2018 advertised all the banal and material things you could do and buy being a millionaire.
As a follow up of the “You’re already rich” campaign, wich reminded the daily luxuries that life gives you, we continued this concept, but this time, we fixated on the date when we gained something valuable and unforgettable. Milestones related to important dates of each person.
Like the birth of your child, a championship win of your favorite team or the date of your marriage.
Case Study
Pepsi / Pepsi Code
Pepsi is the official sponsor of Lollapalooza, the favorite music festival of young people.
And as every year the brands appear with the same promotions: "Search your codes under the caps".
Ads that no one wants to see, that's why this time we wanted to make a different campaign, one that they couldn't miss and that had not one, but millions of codes.
Case Study
Videoclip
Gang4Good/Paternitas
Today the eyes of the world are on the Chilean urban music scene, where this explosion of young talent is becoming an export product that makes everyone want to be part of it, seeing music as an escape, or more than escape, a gateway to success.
That is why we created a new model of reinsertion that seeks to provide knowledge about the current interests of young people, mostly focused on the Chilean urban music scene.
Changing guns for microphones, guns for beats, and gangs, for a unique collective: Gang 4 Good.
A collective where young people will learn from the top exponents of the Chilean urban scene through various Masterclasses on music, lyric composition, music production, leadership and experiences, urban dance and staging, video clip direction and photography, makeup and barbering.
All this, with the intention of creating a unique and collaborative project, where they will have to demonstrate everything they have learned to make a song and their own video clip.
Written, sung, produced, filmed and photographed by them.
Case Study
Corporacion Miles / Silenced
Every year a list of femicides is created wich adds more and more victims, and apparently, no one is listening to this problem. That’s why the voices wich are heart the most gave a voices to all females that have been silenced by a men, making all of Chile listen to the fact that we urgently need a gender violence law wich protects women. This is the result.
Case Study
Videoclip 2
Videoclip 1
Pepsi / K-Pepsi
In the midst of a social outbreak in Chile, many fake news and theories were floated. That communism had arrived from other countries, that there were external forces sabotaging the government and the funniest one: That the social outbreak was caused by K-Pop.
Yes, just as you read it.
That's why and knowing the boom that the movement has been having around the world, we wanted to add a K before the name of our Pepsi drink. Renaming it as K-Pepsi.
5 young people who dared to do something different, creating the first K-Pop band in South America and that later, would also be the first to add a new member made entirely with Artificial Intelligence.
Some reactions:
TV Commercial
Scotiabank- Surf your finances
Case Study
The end of the month arrives and many of us begin to feel how a sea of debts leaves us up to our necks in water. Poor financial health makes the last weeks of the month the most difficult to overcome, or better said. To surf.
